What's Experience Research?

Experience Research is focused on learning about people -- their attitudes, motivations, behaviors, opinions, emotions and actual experiences using products -- in order to help us understand how to develop products that are most useful, efficient and intuitive for users like them.    People (research participants) usually find it quite easy and fun to participate in this process, carrying out tasks or sharing their reality and ways of thinking with an interested observer.

Research can involve focus groups, in-depth interviews (in-person or remote), or other activities designed to learn about different aspects of user experience. 

A key part of the process is being able to connect with people who are willing to share their experiences in pursuit of making the world a better place--in a professional capacity, in everyday life, or as it pertains to a specific product or brand that's aimed at users like them. 

We are continually looking for people to help us in the process--often in paid studies.

See if you qualify for a study now!

Experience Research studies can be oriented to exploration and discovery, coming up with new ideas and broadening the playing field. Or they can be more aimed at creating solutions or actually testing products to see how well they work for real-world users.

 Our approach to designing a research plan starts with deeply understanding the questions our clients have, and then designing a methodological approach and schedule to tackle those questions. Not every method is right for every research question — and not every question requires a user study! The art and science of it is working with stakeholders to understand what they want and need most to learn…and then creating a research plan that gets at those answers.

Credit: twig + fish N-credible framework

Credit: twig + fish N-credible framework

fun card sort low res.jpg

Methods include:

  • Interviews

  • Surveys

  • Ethnography

  • Prototype testing

  • Focus groups

  • Card sorting & Tree testing

  • Diary studies

  • Customer feedback

  • Participatory design & co-creation

  • Heuristic evaluations

  • Task-based user tests

  • Moderated testing (remote or in-person)

  • Remote unmoderated testing

  • Click tracking and heatmapping

  • A/B tests

Deliverables include:

  • User personas, use cases, user flows

  • Experience maps

  • Navigation and site organization maps based on user mental models

  • Research reports with findings and recommendations for product improvement based on user experience

  • Videos of users interacting with a product


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